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Marketers Focus On Mobile Shopping For The Holidays

PYMNTS

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. The BDO survey shows that CMOs are predicting a 4.7 Mobile coupons are still popular, especially among millennials.

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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

The study, entitled “ The State of Retailing Online 2016: Marketing and Merchandising ,” by the National Retail Federation and Forrester, a research and advisory firm for the retail industry, polled 240 companies from June through July.

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The new competitiveness in corporate payments

Accenture

Tim brings a unique perspective to treasury management services, having worked in industry, for solution providers and in consulting, helping commercial banks meet changing client expectations with new product and market strategies. 1 Accenture, “ Accenture Open Banking for Businesses Survey 2018 ”. The threat is real.

Payments 150
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Back-to-School Retail Meets Digital 3.0 FIT Framework

PYMNTS

The projections were led by the National Retail Federation (NRF) this week, as it foresees record sales for back to school. FIT framework, which is a recommended structure for determining factors that will encourage the digital shift and go-to-market strategies. That makes inventory tougher to plan.

Retail 186
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The Mixed State Of The U.S. Convenience Store

PYMNTS

The latest set of industry figures is out from the National Association of Convenience Stores ( NACS ), and the report paints a mixed portrait of the status of quick stop shops in the U.S. According to the survey, food service sales accounted for 22.6

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Brick-And-Mortar Retailers Can Reach Consumers With Geo-Aware Deals

PYMNTS

Small merchants to national retailers can post deals on the app – and Skout Deals counts multinational chains, such as Best Buy , as its clients. And a BDO survey from October of 2016 found that nearly 60 percent of marketers plan to leverage mobile in their marketing strategies for that year’s holiday season. .

Retail 104
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Ripple Sizzle, Retail Sales Fizzle And PepsiCo Makes Digital Deliver For CPGs

PYMNTS

But CPG marketing and market strategy is built around the world of bricks and mortar – particularly when it comes to traditional advertising and working out agreements with grocery retailers on how and where their products will be displayed in-store for maximum exposure to consumer eyeballs.

Retail 124