Management Marketing Marketing Strategies User Experience 
Perficient
JANUARY 20, 2021
It’s our job as marketers, designers, and strategists to develop and design inclusive web experiences and user interfaces. We must think from a global-to-global first perspective and connect our marketing strategy to understanding specific audiences for well-rounded inclusive website design.
Perficient
SEPTEMBER 9, 2020
For B2B organizations, this means rethinking the way you buy, sell, market, and service your products and examining your go-to-market channels. Is your current go-to-market strategy really working for your customers, or are you forcing them to do business the way you want them to do business?
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Perficient
AUGUST 14, 2023
Watch our video guide on the Google Optimize sunset replacement and transitioning tips:  This video presents a structured strategy for businesses transitioning from Google Optimize to more robust tools. Integration with external systems like Snowflake, Customer Data Platforms (CDPs), and real-time segments becomes imperative.
PYMNTS
NOVEMBER 5, 2019
That is to say, as organizations expand on an international scale and reach new customers, those businesses must allow consumers to pay the way they want for the optimal end-user experience. As organizations — particularly technology firms in the services market — expand across borders, customer bases proliferate and diversify.
PYMNTS
APRIL 16, 2019
If they don’t, they’re forced to spend time and energy on additional marketing strategies to recruit the next batch of new customers. While brick-and-mortar stores can employ customer retention strategies, kiosk and vending machine operations don’t always have the same tools available. Dialing Up the Display.
Social Assurance
OCTOBER 13, 2021
certainly, felt firsthand the impact of Facebook and Instagram going down, preventing our clients, consumers, and businesses from distributing their content and preventing advertisers and marketers from managing campaigns, optimizing their advertising, and accessing their analytics. And we too, at Social Assurance. Content is a thing.
CB Insights
MARCH 8, 2018
These startups “challenge” the traditional incumbent business model by charging customers transparent low fees, providing faster services, and delivering a better user experience through always-available digital interfaces. But a drawback to this strategy is that it could potentially jeopardize growth.
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