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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. Bank Marketing Lesson 9: Goal Setting – A Common Theme. Bank Marketing Lesson 7: Multicultural Marketing. The top part of this range seems to be around 10.5%.

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Finovate Fall 2016 Live Blog – Day 1

William Mills

Command center for small business lending. This triggers activity and lending platform. First product is small business lending using machine learning. Folks, the mortgage lending industry is at least 7 years behind the rest of the financial industry because of the great recession. Michael is approved.

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