Leadership Management Marketing Marketing Strategies 
Perficient
SEPTEMBER 9, 2020
For B2B organizations, this means rethinking the way you buy, sell, market, and service your products and examining your go-to-market channels. Is your current go-to-market strategy really working for your customers, or are you forcing them to do business the way you want them to do business?
The Emmerich Group
FEBRUARY 28, 2024
Marketing isn’t what it used to be. For many banks, it’s changing how you should be investing your marketing dollars and the strategies that you should be using. Businesses believe that 81% of their marketing messages are useful. In today’s market, that can be seen as being very out of touch.
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Abrigo
OCTOBER 4, 2016
As the leadership teams at many banks and credit unions perfect plans to grow their loan portfolios, management can depend on several key metrics to measure the effectiveness of their plans and execution. For many smaller banks and credit unions, marketing is often put on the back burner. Post by Elise Hauser.
FICO
MARCH 28, 2023
At our annual FICO World event, we host Women in Leadership seminars and forums. We have also organized regional forums for female leaders in fintech, such as a recent Women in Leadership event held in Toronto in December 2022. We discussed the importance of the coaching approach of “leadership starts with self”. Join us there!
PYMNTS
MAY 15, 2018
Edison Partners Managing Partner Chris Sugden said, “ Billtrust Founder and CEO Flint Lane was a visionary in 2001, continues to be the leading innovator in B2B billing payments, and pioneered payment cycle management today. “I look forward to many more years working in close partnership with the team at Edison.”
Bobsguide
APRIL 4, 2022
Finastra today announced the appointment of Lynne Biggar, a proven financial services and marketing leader, to its Board of Directors, effective March 2022. Prior, Lynne was Executive Vice President/Consumer Marketing + Revenue at Time Inc. Prior, Lynne was Executive Vice President/Consumer Marketing + Revenue at Time Inc.
PYMNTS
NOVEMBER 3, 2017
It was a busy time for B2B venture capital this week, and while funding ranged across verticals from expense management to SaaS, there was a clear theme in investment rounds: high-tech data analytics. Data Management. The company said it will use the backing to focus on its go-to-market strategy and expand existing leadership.
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