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Personalized Marketing: What Banking Customers Really Want

Perficient

They want to have meaningful relationships with technology partners who will bring innovative ideas and proven experience to the table. Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies.

Marketing 294
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Ultimate 5-Step Guide to Transitioning from Google Optimize

Perficient

Watch our video guide on the Google Optimize sunset replacement and transitioning tips:  This video presents a structured strategy for businesses transitioning from Google Optimize to more robust tools.

Google 419
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Weekly Wrap: Brex ramps up brand strategy, while Chase focuses on data security

Bank Innovation

Welcome to the latest episode of our weekly wrap video series, for the week ending Friday, December 13, 2019.

Strategy 243
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How U.S. Demographic Trends Are Reshaping Healthcare Now and Forever –and Why That Matters

Perficient

Additional digital tools, such as translated website and blog content, multilingual chatbot and live voice assistance, and translated or captioned video. Going further, they adapted some of those learnings to apply to all of their marketing strategies.

Trends 309
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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

One of the most talked about subjects was what should be the overall marketing budget and what an optimized marketing budget should look like by channel. This is the power of networking at these conferences, as you can collect insights that you can’t do over video conferences. The top part of this range seems to be around 10.5%.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

01:25 pm Video Recap of Finovate Day 1 with William Mills and Steven Ramirez. DigiByte is looking at video games, and have created a “gaming wallet” based on blockchain tech. ^SR. Based in Hong Kong; showing integration with free to play video games. Personalized video content on a mass scale. Tim Dubes (VP, Marketing).

Video 40
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FinovateSpring 2016 Live Blog – Day 2

William Mills

Not just for video games… okay, you have my attention. Katerina Frolovicheva (MD, Technologies Innovations). This is a leading bank in Russia, with a track record of fintech innovation. What’s the market strategy? David Carr (Innovation Manager). Can also set geographic limits on who can invest. ^SR.

Video 40