South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Conference Marketing social media Data 195

PYMNTS

MAY 13, 2019

Innovation has been the name of the game for financial institutions (FIs) large and small in recent years. While the overall pace of innovation has cooled somewhat over the past two years, as FIs have been slower to market with new products, they are increasingly channeling their energies into tried-and-true product lines.

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Innovation Innovation Strategies Strategy Trends 194

PYMNTS

JULY 1, 2019

When it comes to technological innovation, however, the smaller players have long been outgunned by larger FIs and their sizable IT budgets. Today, small banks are more aggressive and ambitious in their innovation strategies than medium-sized and large FIs. This is changing — in a big way. On average, these FIs designate 45.7

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Innovation Innovation Strategies Survey Groups 157

NCR

MARCH 15, 2016

We also scrutinize revenue projections based on a variety of business and market factors such as consumer demand and the entrepreneur’s go-to-market strategy. We review financial assumptions being made for reasonableness. One aspect that is often overlooked is how the company will reach its customers.

Taxes 40

Taxes CA Lending Strategy 40

The Financial Brand

AUGUST 10, 2020

Google, Amazon, Apple and rapidly evolving digital innovation will shift what financial products look like and what bank marketers do. The post The Future of Banking: Tomorrow Will Be Radically Different appeared first on The Financial Brand.

Google 43

Google Apple Innovation Branding 43

The Financial Brand

DECEMBER 9, 2019

Streaming TV offers two lessons for financial marketers: You can't personalize too much and strong brand reputation and trust still count. The post Personalization’s Promise Drives Deals with Fintechs and Retail Partners appeared first on The Financial Brand.

Retail 18

Retail Fintech Branding Marketing 18

The Financial Brand

JULY 19, 2021

Digital banking engagement leads to more customer data and better customer experiences, which leads to greater loyalty and higher profits. The post The Future of Loyalty in Banking is at Risk appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Customer Experience 43

Customer Experience Banking Trends Analysis Digital Banking 43