Perficient

JULY 20, 2020

What are marketing personas versus UX personas? Marketing personas define broad audience demographics. Marketing personas pinpoint the demographics of who to target, their affinities, and one key message that might resonate. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them.

UX 332

UX Meeting Groups Data 332

PYMNTS

JUNE 19, 2020

Yann Ranchere , partner at Anthemis Venture Investing Group, joined Karen Webster for the latest episode of This Week In Payments to talk about all of the latest developments. But now, a long-due market maturation is happening — one that Ranchere believes will ultimately be good for the sector.

Digital Banking 142

Digital Banking Payments Tools Branding 142

PYMNTS

OCTOBER 13, 2016

“You want to get into as many use cases as possible,” said Greg Weed, director of card performance research at Phoenix Marketing International. According to Media and Services UX, (MSX) group at Strategy Analytics, three-quarters of mobile payment users in China do so in physical stores daily.

Mobile 100

Mobile Payments Apple Samsung 100

PYMNTS

AUGUST 9, 2019

Nor is interest in everyday apps exclusive to any particular age group. These two groups were the second- and first-most likely age groups to express interest in using everyday apps, respectively. These two groups were the second- and first-most likely age groups to express interest in using everyday apps, respectively.

Data 155

Data Millennials Google Apple 155

Gonzobanker

DECEMBER 20, 2019

The company’s market capitalization, which after declining to less than $600 million in the 2009 recession, has now grown to almost $3 billion. This was a terrific combination of two education-focused cooperatives across both Southern and Northern California markets. It’s early but it’ s a great entry to the market and our industry.

Idaho 148

Idaho Conference Data Marketing 148

CB Insights

OCTOBER 10, 2017

Ninety-two million millennials will soon be in what Goldman Sachs calls their “prime spending years.” It’s even harder when your target market would rather never think about what you’re trying to sell them — retirement, for example. Below, we’ll show you: How to use pre-launch marketing to build trust and hype.

Tools 78

Tools Millennials US Maine 78

Fintech Labs Insights

AUGUST 26, 2016

They have Braintree -owned Venmo’s ( FD2016 ; F2013 ) millennial-focused social components stamped all over them: Founded by former N26 employees, Cookies launched this week to offer Germany-based users a free P2P payment solution. Competition and Markets Authority. Fintech Groups Will Unite into Global Hubs – Fortune.

Trends 12

Trends Fintech ATM Google 12