Independent Banker
FEBRUARY 28, 2022
We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. The digital world has opened vastly broader avenues for community banks to attract new customers—especially if they partner with fintechs in their endeavors.
Gonzobanker
SEPTEMBER 21, 2018
As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
William Mills
JANUARY 14, 2016
Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. 2015 was a content marketing tsunami. Content marketing has arrived! My, how things have changed!
PYMNTS
FEBRUARY 22, 2018
This increase in choice and quality of B2B FinTech solutions is also, undoubtedly, a good thing. The company dubbed this trend “SaaS Chaos,” but FinTech innovation slows down for no one. FinTech shows no signs of slowing down the creation of new SaaS products for small firms, however. APIs Add to the Exhaustion.
William Mills
JUNE 23, 2016
PR and content marketing are the answer to your fintech brand awareness and lead generation woes. If you are engaged in a content marketing program, you are writing and distributing blogs, white papers, emails, social media, etc. Your marketing department then qualifies and sends those new contacts to your sales team.
William Mills
JUNE 23, 2016
PR and content marketing are the answer to your fintech brand awareness and lead generation woes. If you are engaged in a content marketing program, you are writing and distributing blogs, white papers, emails, social media, etc. Your marketing department then qualifies and sends those new contacts to your sales team.
Gonzobanker
DECEMBER 19, 2017
FinTech threats and distractions. While the darling of FinTech conferences, this divestiture seems primarily driven as a means of Customers delaying the $10 billion Durbin hit and maintaining quarterly EPS expectations from the Street. Oh, by the way, that Fintech darling of two years ago Lending Club? Payments chaos.
Expert insights. Personalized for you.
136 
Let's personalize your content