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Mastering the Art of Lead Generation for Fintechs: Strategies for Unleashing Potential and Driving Growth

William Mills

In the ever-evolving landscape of financial technology (Fintech), where innovation and competition are the norm, the ability to generate high-quality leads is crucial. For Fintech companies looking to serve financial institutions, effective lead generation is not just a strategy, it's the lifeline for sustainable growth.

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Why Not All FinTech Providers Are FinTech Firms

PYMNTS

Such is the case in financial services, where “ FinTech ” is often used to describe financial technology vendors. “A A firm that offers financial technology is not necessarily a FinTech,” said Provenir Managing Director Paul Thomas, who thinks the distinction between the two needs to be clearer. Moving Forward.

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Do Consumers Trust Their Financial Services Provider?

PYMNTS

A study released by Market Strategies International found that 31 percent of American households feel stuck in a relationship with one or more financial services companies they distrust. The answer may surprise you.

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Beyond Mobile Banking, Giving (Alexa’s) Voice to Financial Lives, Naturally

PYMNTS

Ideally, those actions should run the gamut of transactions and financial services, across payments and cards. In an interview with PYMNTS, Domach said that “we are very early in the journey with voice technology, especially when it comes to final financial technology.”.

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FinovateSpring 2017 Live Blog – Day 2

William Mills

From their web site: We create, design and develop innovative applications, combining talent and technology to achieve high impact creative solutions for our clients’ needs. Seems like a pretty straightforward application of marketing automation and predictive marketing. 12:28 pm Infocorp. Ana, CEO is speaking. “20

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Finovate Spring 2018 – Day 2

William Mills

How they describe their product/innovation: Project Finance is a personal finance application that shows users the future of their finances based on all the choices and decisions they’re making today. Product distribution strategy: Direct to Consumer (B2C), through financial institutions. Website: projectfinance.io.

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FinovateFall 2017 Live Blog – Day 2

William Mills

Helps institutions discover and execute their blockchain strategies. YUKKA Lab AG detects market sentiments and transforms them into innovative tools for the finance and communications industry. A leading data aggregation and analytics platform powering dynamic, cloud-based innovation for digital financial services.

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