PYMNTS

NOVEMBER 26, 2019

The Marketing Strategy . The company typically looks for hockey parents — particularly hockey moms with children around the age of 12 — for its targeted marketing. The company got its start marketing in the blogging world, but its biggest marketing tool came when it needed to drop its acquisition costs in 2017.

Community 161

Community United States Groups Exercises 161

South State Correspondent

MAY 2, 2022

Here is a fun exercise – Ask a bank product team, “How do you grow customers?” Some will not know the answer, and other bankers will talk about more marketing, more salespeople, more geography, better follow-up, or a more focused sales effort. Shortcomings Of The Current Growth Mindset. The answers will be all over the board.

social media 195

social media Management Marketing Resources 195

The Financial Brand

JUNE 11, 2023

Customer engagement is not a static exercise, but a journey that requires an entire organization's rising consumer expectations. This article Engagement Is Your Ultimate Goal, Not Customer Experience appeared first on The Financial Brand.

Customer Experience 19

Customer Experience Exercises Branding Marketing Strategies 19

PYMNTS

DECEMBER 7, 2018

For most firms, referring to products as “Space Age” is a marketing strategy. This brand exercise allows us to express that.”. For Oros, a cold weather apparel firm founded by Michael Markesbery and Rithvik Venna, it is actually a product description. “We We look at the industry and it’s a bit arthritic,” Markesbery said.

Branding 108

Branding Columbus Exercises Chicago 108

The Emmerich Group

FEBRUARY 25, 2015

In a seminar recently, I know many tables had ideas they wanted to share to an exercise I gave them. The point of the exercise is to practice the fine art of commanding attention. We all know—or at least I hope we do—that the old marketing strategy of blending in with your competitors is long dead. What did they do?

Exercises 28

Exercises Marketing Strategies Training Marketing 28

PYMNTS

JUNE 9, 2018

Lynne Biggar, chief marketing and communications officer at Visa, said, “We’re trying to get smart about the upfront briefing process to ensure that the insights used are really crisp and the objectives in place are really clear.”. And though the targeting is getting more specific, the range Visa is targeting is getting wider.

Regional 109

Regional Retail Branding Marketing 109