article thumbnail

Building A Digital And Subscription Community For Hockey Parents

PYMNTS

The Marketing Strategy . The company typically looks for hockey parents — particularly hockey moms with children around the age of 12 — for its targeted marketing. The company got its start marketing in the blogging world, but its biggest marketing tool came when it needed to drop its acquisition costs in 2017.

Community 161
article thumbnail

Around The World With World Cup Commerce

PYMNTS

Lynne Biggar, chief marketing and communications officer at Visa, said, “We’re trying to get smart about the upfront briefing process to ensure that the insights used are really crisp and the objectives in place are really clear.”. And though the targeting is getting more specific, the range Visa is targeting is getting wider.

Regional 109