article thumbnail

Building A Digital And Subscription Community For Hockey Parents

PYMNTS

To help hockey players stay up to date on the latest sports equipment, eCommerce innovator the PenaltyBox offers subscription boxes comprised of a myriad of hockey essentials, from well-known brands to up-and-coming companies the PenaltyBox team tests themselves. The Marketing Strategy .

Community 161
article thumbnail

Oros Takes Activewear Into The Space Age

PYMNTS

For most firms, referring to products as “Space Age” is a marketing strategy. This brand exercise allows us to express that.”. The direct-to-consumer brand has also been updating its digital shop, as it is now fresh off a $5 million seed-funding round.

Branding 108
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Engagement Is Your Ultimate Goal, Not Customer Experience

The Financial Brand

This article Engagement Is Your Ultimate Goal, Not Customer Experience appeared first on The Financial Brand. Customer engagement is not a static exercise, but a journey that requires an entire organization's rising consumer expectations.

article thumbnail

Growth Loops – The New Way To Grow Bank Product Sales

South State Correspondent

Here is a fun exercise – Ask a bank product team, “How do you grow customers?” Some will not know the answer, and other bankers will talk about more marketing, more salespeople, more geography, better follow-up, or a more focused sales effort. Shortcomings Of The Current Growth Mindset. The answers will be all over the board.

article thumbnail

Around The World With World Cup Commerce

PYMNTS

That has left an opening that Chinese brands are planning to spend — $832 million to fill on advertising — during the World Cup. Even among American brands making a major advertising push at the World Cup this year, the thrust of that advertising is very different, reports Digiday.

Regional 109