Capital, Exercises and Marketing Strategies

Oros Takes Activewear Into The Space Age

PYMNTS

DECEMBER 7, 2018

For most firms, referring to products as “Space Age” is a marketing strategy. This brand exercise allows us to express that.”. For Oros, a cold weather apparel firm founded by Michael Markesbery and Rithvik Venna, it is actually a product description. “We We look at the industry and it’s a bit arthritic,” Markesbery said.

Branding

Branding Columbus Exercises Chicago

Around The World With World Cup Commerce

PYMNTS

JUNE 9, 2018

to the global advertising market, according to Zenith. Lynne Biggar, chief marketing and communications officer at Visa, said, “We’re trying to get smart about the upfront briefing process to ensure that the insights used are really crisp and the objectives in place are really clear.”.

Regional

Regional Retail Branding Marketing

Community Banking Brief

Oros Takes Activewear Into The Space Age

Around The World With World Cup Commerce

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