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Building A Digital And Subscription Community For Hockey Parents

PYMNTS

To help hockey players stay up to date on the latest sports equipment, eCommerce innovator the PenaltyBox offers subscription boxes comprised of a myriad of hockey essentials, from well-known brands to up-and-coming companies the PenaltyBox team tests themselves. The Marketing Strategy .

Community 161
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Oros Takes Activewear Into The Space Age

PYMNTS

For most firms, referring to products as “Space Age” is a marketing strategy. This brand exercise allows us to express that.”. What makes us different is that we truly believe innovation is key to moving an industry forward,“ Markesbery said. We look at the industry and it’s a bit arthritic,” Markesbery said.

Branding 108