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Building A Digital And Subscription Community For Hockey Parents

PYMNTS

The company’s largest target market is the 12-and-under age group. The Marketing Strategy . The company typically looks for hockey parents — particularly hockey moms with children around the age of 12 — for its targeted marketing. That, Laine says, has proven to be the best marketing channel as of today.

Community 161
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Oros Takes Activewear Into The Space Age

PYMNTS

For most firms, referring to products as “Space Age” is a marketing strategy. This brand exercise allows us to express that.”. It is also, however, meant to be a departure from what is currently on offer in the market from other outdoor brands as well.

Branding 108
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Engagement Is Your Ultimate Goal, Not Customer Experience

The Financial Brand

Customer engagement is not a static exercise, but a journey that requires an entire organization's rising consumer expectations. This article Engagement Is Your Ultimate Goal, Not Customer Experience appeared first on The Financial Brand.

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When Purple is the New White – The Art of the Zag

The Emmerich Group

In a seminar recently, I know many tables had ideas they wanted to share to an exercise I gave them. The point of the exercise is to practice the fine art of commanding attention. We all know—or at least I hope we do—that the old marketing strategy of blending in with your competitors is long dead. What did they do?

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Around The World With World Cup Commerce

PYMNTS

to the global advertising market, according to Zenith. In particular, it is looking to see how its advertising efforts are bolstering their attempt to grow its share of the mobile commerce market, as well as to encourage consumers to use their Visa cards, instead of cash, around the world. China Leads The 2018 Advertising Push.

Regional 109
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Growth Loops – The New Way To Grow Bank Product Sales

South State Correspondent

Here is a fun exercise – Ask a bank product team, “How do you grow customers?” Some will not know the answer, and other bankers will talk about more marketing, more salespeople, more geography, better follow-up, or a more focused sales effort. Neither the product staff nor the marketing staff knows what they don’t know.