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Engagement Is Your Ultimate Goal, Not Customer Experience

The Financial Brand

This article Engagement Is Your Ultimate Goal, Not Customer Experience appeared first on The Financial Brand. Customer engagement is not a static exercise, but a journey that requires an entire organization's rising consumer expectations.

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Growth Loops – The New Way To Grow Bank Product Sales

South State Correspondent

Here is a fun exercise – Ask a bank product team, “How do you grow customers?” Some will not know the answer, and other bankers will talk about more marketing, more salespeople, more geography, better follow-up, or a more focused sales effort. Shortcomings Of The Current Growth Mindset. The answers will be all over the board.