PYMNTS

NOVEMBER 26, 2019

The Marketing Strategy . The company typically looks for hockey parents — particularly hockey moms with children around the age of 12 — for its targeted marketing. The company got its start marketing in the blogging world, but its biggest marketing tool came when it needed to drop its acquisition costs in 2017.

Community 161

Community United States Groups Exercises 161

PYMNTS

DECEMBER 7, 2018

For most firms, referring to products as “Space Age” is a marketing strategy. This brand exercise allows us to express that.”. It is also, however, meant to be a departure from what is currently on offer in the market from other outdoor brands as well.

Branding 108

Branding Columbus Exercises Chicago 108

PYMNTS

JUNE 9, 2018

Lynne Biggar, chief marketing and communications officer at Visa, said, “We’re trying to get smart about the upfront briefing process to ensure that the insights used are really crisp and the objectives in place are really clear.”. However, TVs aren’t the only affected segments — brewing and food retail have also seen a recent spending spike.

Regional 109

Regional Retail Branding Marketing 109