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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To

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Passing The Middle-Market Automation Exam

PYMNTS

Though many financial institutions recognize the opportunity to help middle-market businesses automate their AP payments, they have not been able to fully capitalize on the opportunity. Here the elusive payments opportunity meets or, in fact, doesn’t meet, the elusive audience: accounts payable automation for middle-market firms.

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A Bank Automation Summit Preview: Key 2023 Banking Automation Trends

Perficient

An example is the know your customer (KYC) process in which intelligence agents can sense an event using natural language processing (NLP), machine learning (ML), robotic process automation (RPA)/digital process automation (DPA), query data, proactively make a decision, and act without approval while continuing to learn and improve.

Trends 474
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How Can Regional Insurance Carriers Harness the Power of AI?

Perficient

Regional insurance carriers, often operating in a highly competitive market, face numerous challenges in attracting and retaining customers, such as a lack of brand awareness and distribution breadth. By automating these processes, carriers can significantly reduce operational costs and improve efficiency.

Regional 221
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How The API Revolution Fuels Corporates’ SaaS Fatigue

PYMNTS

The company dubbed this trend “SaaS Chaos,” but FinTech innovation slows down for no one. Average valuations range from $500 million to $4 billion, reports last year said, and while individual floats may not be high value, Malay Mail analysis found they account for most of the tech IPO market. APIs Add to the Exhaustion.

Tools 135
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Foursquare Makes Software That Leverages Location Available To Third-Party Apps

PYMNTS

In an effort to help developers and marketers offer their services to consumers at the right time and place, Foursquare has introduced Pilgrim SDK, a software development kit that can help third-party apps study and leverage the location of its users, sending them notifications anywhere in the world.

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Financial Inclusion Using Analytics

FICO

This was one of the contributors to the tremendous market expansion during the 90s which has continued to present day. It means the inclusion of credit markets that are less developed, where a larger part of the population is underserved. Financial inclusion also means investing in innovation. Plus, in many U.S.