How Buyer-Supplier Relationships Endure A Trade Show Void
PYMNTS
MARCH 30, 2020
” Trade shows, Good explained, often account for a significant portion of B2B vendors’ marketing budgets. With those events now canceled, CMOs now have to reallocate that cash through other avenues. They don’t have that anymore, so they’re looking for alternatives.” Digitization’s Shortcomings.
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