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Building your growth plan: Key metrics to consider - Part 2

Abrigo

As discussed in a previous blog post, Part 1, one such metric is the loan application conversion rate, which measures the efficiency of the lending funnel. The conversion rate is also a necessary variable in planning out the institution’s portfolio growth strategy.

Resources 238
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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. Both speakers presented the bulk of the opportunity to start around custody of these digital assets and then crypto rewards products and lending against such assets.

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FinovateFall 2018 Live Blog – Day 2

William Mills

SME Lending for the Indian marketplace. Efficiency gains in getting and processing paper records that are used in the lending review process. ^DG. And of course, SMB lending has been a huge focus for fintech. While this is true everywhere, this is a particular challenge in a market like India. 09:15 am MuniRisk.

Mobile 78
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Everything You Need To Know About What Amazon Is Doing In Financial Services

CB Insights

Table of Contents: Amazon’s product strategy. Market strategy outside the US. Product strategy: Amazon takes on financial services. Through trial and error, the company has set up key financial pillars across payments, cash deposits, and lending. Amazon Lending. Amazon SMB Lending.

Cards 101
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Critical Steps to Improving Hyper-Personalization at Scale

FICO

Cloud-based or on-premises FICO AI-powered analytics solutions enable you to fully automate your marketing campaign, quickly respond to business requests, continuously improve marketing processes and develop hyper-personalized marketing strategies. Find out more about How to Unlock the Power of Hyper-Personalization.

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FinovateFall 2017 Live Blog – Day 2

William Mills

An industry leader in lending and benchmarking solutions for financial institutions. Clearly, cybersecurity is a huge recurring theme at this event and is even more timely in light of recent events. They’re s howing a lending example using their API. Frictionless digital lending is possible. afs_vision.

Samsung 69
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ABA Uncon: It’s All About Marketing

Social Assurance

Despite the formidable challenge of combining four in-person events into one virtual event, the benefits of this new format were soon apparent. By having CFOs and CEOs in attendance, content would lend itself to position bank marketers as a critical function within any organization.