Remove Events Remove Lending Remove Marketing Strategies Remove social media
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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. Bank Marketing Lesson 9: Goal Setting – A Common Theme. Bank Marketing Lesson 7: Multicultural Marketing. The top part of this range seems to be around 10.5%.

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FinovateFall 2018 Live Blog – Day 2

William Mills

SME Lending for the Indian marketplace. Efficiency gains in getting and processing paper records that are used in the lending review process. ^DG. And of course, SMB lending has been a huge focus for fintech. While this is true everywhere, this is a particular challenge in a market like India. 09:15 am MuniRisk.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

Under the scenario the consumer can transfer much-needed cash as well get cash (that was earned, not paid yet) so no payday or online lending debt is added. Peer lending meets machine learning, with LendingRobot. The algorithm automates the process of identifying, and investing in, the best peer-to-peer lending opportunities.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

Helping banks with customer retention by transforming data into knowledge about their customer’s engagement and key events on their journey. This looks like a polling tool, to get quick client feedback, mostly about current events. What’s the market strategy? The account has a tie into social media and sharing.

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FinovateSpring 2016 Live Blog – Day 1

William Mills

This is car-title lending updated by fintech. ^SR We’ll be blogging live from the 2-day event, covering over 72 companies. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. Mills-Grimes is the Digital Marketing Consultant at William Mills Agency.

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Finovate Fall 2016 Live Blog – Day 2

William Mills

You can look at life events such as marriage, credit card, new job, etc. Social media is a special challenge since social media was not created with compliance in mind. I can see how some other social media channels may be more prevalent and important in the U.S. Larger banks want an API and dig-down.

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Finovate Fall 2016 Live Blog – Day 1

William Mills

Command center for small business lending. This triggers activity and lending platform. First product is small business lending using machine learning. Folks, the mortgage lending industry is at least 7 years behind the rest of the financial industry because of the great recession. Michael is approved. since day one.

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