Perficient
JULY 20, 2020
What are marketing personas versus UX personas? Marketing personas define broad audience demographics. Marketing personas pinpoint the demographics of who to target, their affinities, and one key message that might resonate. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them.
Perficient
JANUARY 26, 2022
TD emphasized that this elevated focus on the customer experience has proven essential to their business strategy and that they are continuing to invest in marketing and technology to ensure their preparedness for continuous growth. “As
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Perficient
NOVEMBER 6, 2020
Perficient’s Digital Strategy and Experience Design teams are missioned with helping our clients deliver the best possible customer experience with their digital investments. Teams need to build organizational consensus and alignment and justify investments in digital products before they can actually create them.
Perficient
DECEMBER 29, 2020
It is time to reimagine the traditional banking business model and optimize it for the digital age. Financial institutions that want to remain ahead of their competition must adopt new business processes and implement fresh digital strategies and technologies. How financial institutions can apply these strategies.
Perficient
NOVEMBER 30, 2020
There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. Whereas marketing used to be all about generating “buzz” and vanity metrics, today’s CMOs are charged with building business cases around campaigns and reporting out post-launch ROI metrics to justify business value.
Perficient
SEPTEMBER 29, 2020
In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. What will be different this holiday season and how to adjust your strategy accordingly. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient.
Perficient
NOVEMBER 20, 2020
As all marketers know, visual content creation can be a long and expensive process. Stock footage and photography exists, but they don’t always quite fit the bill when you are wanting to create powerful, on-brand digital experiences. For example, let’s say you sell pickup trucks.
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