Perficient
JULY 20, 2020
What are marketing personas versus UX personas? UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them.
Gonzobanker
JULY 20, 2022
The bottom line is this: most banks lack the true management leadership and operating disciplines necessary to execute successfully on digital. One of the fatal mistakes many institutions make is viewing digital as falling entirely within the domain of I.T. What Does a Digital Product Manager Do?
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PYMNTS
JULY 7, 2020
John Diamond, president and chief operating officer of SMB alternative lender Revenued , recently told PYMNTS that the industry may see some repeat patterns in the months and years ahead that the sector saw 10 years ago.
Perficient
NOVEMBER 20, 2020
Your target customers may include consumers, farming operations of various sizes, construction companies, and other fleet operators, each with a unique and specific use case in mind for your product. For example, let’s say you sell pickup trucks.
Perficient
FEBRUARY 25, 2021
Cross-unit collaboration is another effective way to maintain a tight (positively correlated) relationship between measurement systems (performance and operational) and CX objectives. Explore our Strategy and Consulting practice to learn how we’re partnering with CX leaders to meet unforeseen challenges and enable change as never before.
Perficient
SEPTEMBER 29, 2020
I am the Chief Digital Strategist for Perficient. Our focus is on customer experience-oriented strategy and aligning our clients’ technologies, investments, and what their business operations are that deliver a great customer experience. It goes back to something we talk a lot about with digital strategy.
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