Gonzobanker

JULY 20, 2022

The bottom line is this: most banks lack the true management leadership and operating disciplines necessary to execute successfully on digital. One of the fatal mistakes many institutions make is viewing digital as falling entirely within the domain of I.T. What Does a Digital Product Manager Do?

Digital Strategies 174

Digital Strategies Strategy Leadership Customer Experience 174

Perficient

JULY 20, 2020

What are marketing personas versus UX personas? UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them. Perhaps: Unengaged Young Millenial.

UX 332

UX Meeting Groups Data 332

Perficient

NOVEMBER 20, 2020

Your target customers may include consumers, farming operations of various sizes, construction companies, and other fleet operators, each with a unique and specific use case in mind for your product. For example, let’s say you sell pickup trucks. This should be a top priority.

Video 322

Video Tools Digital Strategies Marketing 322

Perficient

FEBRUARY 25, 2021

Cross-unit collaboration is another effective way to maintain a tight (positively correlated) relationship between measurement systems (performance and operational) and CX objectives. When management disagree on CX goals, priorities or projected impact, delivery teams are left holding the bag. Perficient: Digital Strategy Experts.

Meeting 309

Meeting Customer Experience Branding Leadership 309

Perficient

SEPTEMBER 29, 2020

I am the Chief Digital Strategist for Perficient. Our focus is on customer experience-oriented strategy and aligning our clients’ technologies, investments, and what their business operations are that deliver a great customer experience. It goes back to something we talk a lot about with digital strategy.

Marketing 294

Marketing Branding Data Industry 294