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Direct-To-Consumer Firms Rethink Facebook Advertising

PYMNTS

The trend comes at a time when brands are facing other changes on the social media site. Ten direct-to-consumer companies recently surveyed by Digiday all said their marketing plans are relying less on Facebook, as focus and dollars shift to other online marketing channels — and that includes Instagram , owned by Facebook.

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FinovateSpring 2016 Live Blog – Day 1

William Mills

Qumrum allows banks to actually document customer interactions online. We enable FIs to record everything that goes on with the customers transactions on mobile, online, social and let the FI validate interactions on that site. Empyr helps to connect online and offline businesses. 11 hours a day online.

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12 Days of Content

Social Assurance

Our platform provides a great way to streamline your social processes and help execute your marketing strategy. Snapchat – Not a new trend, but definitely an advancing one. Keep an eye on this social platform as your marketing and advertising opportunities will begin to rise. Social Media Marketing.

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Disrupting The CPG Industry: How Brands Can Adapt To The Future Of Packaged Goods

CB Insights

Consumers are now buying CPG goods online, via mobile, at the office, through on-demand delivery, in meal kits and personalized services, by using smart home and voice technology, and more. They’re forcing CPG brands to rethink their entire marketing strategies and react to new trends. Long-term challenges.

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We Analyzed 9 Of The Biggest Direct-to-Consumer Success Stories To Figure Out The Secrets to Their Growth — Here’s What We Learned

CB Insights

Warby Parker’s plan to disrupt the $5 billion eye exam market. How Glossier’s skin tone matcher drives online conversions. Casper’s aggressive SEO strategy that drives 378,000 site visits a month. The strategy behind Dollar Shave Club’s million-view viral video. The long-tail playbook has won.

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What Is Psychographics? Understanding The ‘Dark Arts’ Of Marketing That Brought Down Cambridge Analytica

CB Insights

But by getting more granular, you could market to a segment of vegans who feel strongly about the mistreatment of animals, or to health-conscious people who feel guilty when they eat sugary energy bars. Social media (i.e. The app took the form of an online personality quiz. Set-top box viewing data. Google analytics).