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App Annie Expands Footprint — But No IPO Plans Yet

PYMNTS

App Annie is developing its next wave of innovative products that clients will find invaluable in planning their app development and marketing strategies, and this acquisition supports this development.” “We’re definitely not looking at going public in 2016, and we were never looking at that,” Schmitt said.

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What Happens When Credit Unions Let Members Drive Rewards

PYMNTS

In fact, the recently released Credit Union Tracker from PYMNTS and PSCU found that only a third of CUs delivered loyalty and reward innovations at all last year. We definitely saw the changes due to the pandemic ‘shape shift’ [in] redemptions from travel,” Cox said. However, Stevens said the pandemic has changed the game.

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Why Not All FinTech Providers Are FinTech Firms

PYMNTS

FinTech is a term that’s become synonymous with innovative, agile and digital-first financial services companies,” said Thomas. These companies are using new technology to play into rapid shifts in expectations around customers’ experiences.”. Moving Forward.

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Push Becomes Pull With QR Code Alternative

PYMNTS

Those things take time, and while it may not be impossible in the long run, replacing the QR code for payments is not a practical go-to-market strategy for a new tech. Darbi said a “pull” interaction sends a definite signal about the customer’s interests and buying intents.

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The Coming Apps-ocalypse

PYMNTS

The Good News Is Apps Are Definitely Not Getting Less Popular (Just Less Diverse). So if small businesses don’t want them — and consumers are increasingly consolidating around their few favorite choices — is the time for app innovation over? The “ready to use” framework on offer is often the better choice.

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Q&A: What Search Engine Optimization Can Offer the Financial Services Industry

Banking 2020

Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy. We’re really looking forward to having you present more about search at Digital Insight’s Innovation Conference in October. Well, this has been really interesting. Thank you so much again for your time today.

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Q&A: What SEO Can Offer the Financial Services Industry

Banking 2020

Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy. We’re really looking forward to having you present more about search at Digital Insight’s Innovation Conference in October. Well, this has been really interesting. Thank you so much again for your time today.