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More Than a Brand Steward: The Redefined Role of CMO

Perficient

In fact, in some organizations, more traditional “CMO ” titles have evolved into titles like “Chief Marketing and Data Officer” or “Chief Marketing and Growth Officer,” reflecting the very real business expectations of the role. The short answer is No. How to Get There.

Branding 378
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Unlocking Brazil's Open Banking Potential

PYMNTS

In the journey to improve the payments experience, sometimes the best user experience (UX) is an unnoticeable one. Key to achieving this goal is data integration, yet in markets where open banking frameworks aren't as advanced as jurisdictions like the U.K.,

Fintech 315
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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 3 of 3)

Perficient

This includes knowing how your peers and senior leadership perceive said maturity. To promote this kind of alignment, we work with leadership teams to define a vision for digital. Barrier 5: Insufficient Data Integration and Use. Promising to deliver performance you can’t fulfill is a recipe for reputational disaster.

Meeting 309
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Today In Payments: Samsung Pay Launches Debit Card; Apple Introduces New eCommerce Portal

PYMNTS

Apple Introduces New eCommerce Portal With Upgraded UX. Bisignano brings more than 30 years of senior leadership experience, Fiserv said in the release. He has served as president, chief operating officer and a Fiserv director since the company completed its acquisition of First Data last summer.

Samsung 153
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The New Lending Fintech Bonanza

Gonzobanker

They exhibit a strong focus on data analytics. While nCino initially focused on commercial lending origination, it has expanded into treasury origination and other loan origination types, deposit origination, and – through 2019 Visible Equity and FinSuite acquisitions – related data analytics and how that can improve the lending process.

Lending 158
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3 Ways Financial Institutions Can Step Up for Underserved Communities

Perficient

Building trust is not limited to overarching company leadership. There are many lenses through which to consider promoting accessibility, such as location and physical accessibility, financial accessibility, data accessibility, and language accessibility. Accessibility. .

Community 275
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A Consultant Perspective: How Product Innovation Teams Can Successfully Bring a Product to Market

Perficient

Your team needs to understand what problem they’re solving before diving into the project, meaning your team needs to work in tandem with the client Product Owner to define the product feature list with help from client leadership and stakeholders. These are all good starting points to answer early in your product journey.