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More Than a Brand Steward: The Redefined Role of CMO

Perficient

While most CMOs agree this is a shift in the right direction, they also recognize they don’t necessarily have the right personal experience, team members, or skill sets to deliver on these expectations. Therefore, CMOs are responsible for the entire customer experience from awareness to advocacy. The short answer is No.

Branding 378
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3 Ways Financial Institutions Can Step Up for Underserved Communities

Perficient

The financial services industry has made major strides in amping up its overall customer experience game; however, there is still a deficit in the personalization and accessibility of products and services for many Americans. Building trust is not limited to overarching company leadership. Accessibility. .

Community 275
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A Consultant Perspective: How Product Innovation Teams Can Successfully Bring a Product to Market

Perficient

Your team needs to understand what problem they’re solving before diving into the project, meaning your team needs to work in tandem with the client Product Owner to define the product feature list with help from client leadership and stakeholders. These are all good starting points to answer early in your product journey.

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Consumer-centric Digital Experience in Healthcare

Perficient

“Consumer-centric experience” has become a buzzword in healthcare circles. In fact, working with healthcare organizations across the country, I hear from leadership over and over again: I want to create the Amazon experience! As data security risks increase, so do opportunities to earn consumer trust.

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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 3 of 3)

Perficient

To avoid a fall, first take stock of your firm’s customer experience and digital maturity. This includes knowing how your peers and senior leadership perceive said maturity. We often ask clients to take our CX IQ assessment , Perficient’s customer experience diagnostic.

Meeting 309
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Bright Paths Students Demonstrate New Skills with Incredible Variety of Apps

Perficient

Grow Better is a web app where users can log data and photos to document every step of their plant’s growth. Technology Stack: Flask, SQLAlchemy, Bootstrap, ForeignKeys, Jinja | APIs Used: Used data from “California regulations of possibly harmful products”, which was a CSV file. Bright Paths Project: Grow Better.

Milwaukee 348
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The 2019 GonzoBanker Awards

Gonzobanker

It was the original data junkie. Its Baldrige-winning tenacity on customer experience is legendary and consistent. The Data Award – Goes to Wings Financial Credit Union for its great approach to building an internal Strategic Insights and Member Analytics group. The bank’s strategy is laser-focused.

Idaho 148