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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Bankers often think from the bank’s perspective or from the regulator’s perspective. Stop Thinking About the Customer and Think LIKE the Customer.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Bankers often think from the bank’s perspective or from the regulator’s perspective. Stop Thinking About the Customer and Think LIKE the Customer.

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Best Banking Books To Create The Modern Banker

South State Correspondent

Since many bankers likely have a self-improvement goal in their New Year’s resolutions, we wanted to put out our recommendations right from the start. To do this, we teamed up with Jack Hubbard, Managing Partner of the Modern Banker , to bring you our collective favorites. Heart Spoken , by Elizabeth Cottrell.

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Growth Loops – The New Way To Grow Bank Product Sales

South State Correspondent

As a result, bankers love the idea of a sales funnel – put enough prospects at the top of the funnel, and a certain number of customers will fall out the bottom. Add more resources, and you get more customers. Here is a fun exercise – Ask a bank product team, “How do you grow customers?” It is easy to understand.

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The Customer Problem Resolution Secret

South State Correspondent

The less number of touches you have and the faster you can solve the problem, the higher your post-resolution customer satisfaction. The Need To Improve Customer Problem Resolution. Ask almost any community banker, and they will tell you their value proposition around their bank revolves around service.

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The 2023 GonzoBanker Awards

Gonzobanker

The specifics are unclear, but bankers recognized that this will be an absolute game-changing technology in future years, and delivery will change in ways we can’t even conjure yet. THE BANKER AWARDS The Bank Acquisition of the Year – goes to the unique PacWest and Banc of California deal. Employees are back to work. We are in awe.

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Market your community bank with first-party data

Independent Banker

It happens every time they open a checking account, apply for a mortgage, make a direct deposit, log into a bank’s website or chat with a banker, and more. First-party data for targeted marketing campaigns Community banks can use their first-party data to upsell and cross-sell to existing customers with highly relevant messages.