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How Experiential Retail Is Giving Physical Stores An Edge

PYMNTS

As 2020 unfolds, the retail business has been dramatically altered. But with consumer spending holding steady, it’s important for retailers to grasp the opportunity to create innovative ways to get, keep and grow customers. So, what constitutes experiential marketing for retailers? Wine and cheese for the shoppers?

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Retail Pulse: Toys R Us Returns With Small Retail Stores

PYMNTS

Iconic brick-and-mortar retailers are sometimes reinvented, and return to the world of retail with smaller-format concepts. Tru Kids has entered into a joint venture with the software-powered experiential retailer b8ta to offer a new store experience with curated toys in “highly immersive, smaller-format spaces.”.

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Is ‘Walking In A Live Instagram Account’ The Future Of Physical Retail?

PYMNTS

If so, one can probably remember the fantastical predictions that, before too long, brick-and-mortar retail would go the way of the horse-and-buggy. Physical retail may be going through some tough times. It should almost feel like you are walking in a live Instagram account,” she said when describing the ideal SHOWFIELDS experience.

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Behind The Drive To Bring Better Consumer Experiences To Physical Retail

PYMNTS

Providing a top consumer experience is becoming more important and is a rising trend in retail, and that will almost certainly increase in the 2020s. The new 19,700-square-foot space will feature a studio equipped for yoga and high-intensity interval training classes. Physical Retail Efforts.

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Retail Pulse: Floravere Opens NYC Store; Target Debuts Everspring Brand

PYMNTS

Direct-to-consumer wedding brands are opening stores in real life — and personalizing the customer experience within them through digital technology. Floravere Co-founder Denise Jin said in an announcement , “With our New York Flagship, we’ve created a retail experience that reflects how our bride actually shops: from IG to IRL.

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Retail Pulse: Nordstrom Takes Local Concept To NYC; Grubhub Rolls Out Perks

PYMNTS

Brick-and-mortar retailers are taking small-format, inventory-free locations to big cities: Nordstrom , for instance, is bringing its Nordstrom Local concept to the Big Apple. One store opened in New York City’s Upper East Side, while another is set to come to the West Village later in September.

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Can The Santa Experience Save Brick-And-Mortar Retail This Holiday Season?

PYMNTS

At any rate, given that both these holiday traditions are mocked more often than praised, one can start to wonder how it is possible that both have been around since the 1700s and have thus managed to make appearances at roughly 300 Christmases apiece. Santa: The Original Experiential Retail Strategy. In fact, it is growing.

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