Can The Santa Experience Save Brick-And-Mortar Retail This Holiday Season?
PYMNTS
DECEMBER 7, 2019
In fact, it seems the tradition in 2019 serves the same purpose in did in the 1840s when it first started — a purpose that it is perhaps more critical than ever: Getting customers out of the house and into the stores. . Santa: The Original Experiential Retail Strategy. And while much has changed in retail, Santa’s popularity has not.
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