Perficient

APRIL 20, 2023

blockchain​, digital wallets​, money center banks​, emerging payment solutions, digital lending​, economic turmoil​, and fintech disintermediation). Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies.

Marketing 294

Marketing Marketing Strategies social media Strategy 294

Gonzobanker

FEBRUARY 23, 2022

In this emerging landscape, financial institutions, often community banks, frequently “rent” their charter to financial technology firms (fintechs) that serve a specific consumer group as a means to grow non-interest income. Pursuing BaaS doesn’t have to take focus away from primary customers.

Community Bank 118

Community Bank Strategy Risk Management Fintech 118

Gonzobanker

JULY 20, 2022

Bank executives are coming to understand that in today’s world, the customer experience (CX) is the product, although not all have made a serious commitment to address newfound competition. Experience design is a specific skillset that is needed to steer the execution of a bank’s digital strategy. Why Ownership Matters.

Digital Strategies 173

Digital Strategies Strategy Leadership Customer Experience 173

The Financial Brand

NOVEMBER 10, 2020

It's difficult to stand out in a crowded mobile app market. The right mix of marketing, UX, security and customer feedback brings results. The post 4 Ways to Differentiate Your Banking App and Drive Acquisitions appeared first on The Financial Brand.

UX 32

UX Branding Mobile Marketing 32

FICO

FEBRUARY 12, 2023

Digital Banking: Humanizing the Customer Experience Darryl Knopp outlined the importance of delivering a banking experience that connects with the customer. When we look at customer experience, many of the leaders are startups and digital banks who rely making this a differentiator as part of their business model.

Digital Banking 52

Digital Banking eBook Analytics Customer Experience 52

Perficient

MAY 21, 2021

Deepti Dhar’s Bright Paths Project: Welcome to Stock Market. Deepti graduated with a Bachelor’s degree and diploma in Business Administration with a specialization in Marketing and worked as a Relationship Banker and as a Marketing Coordinator for the banking industry. Bright Paths Project: Welcome to Stock Market.

Milwaukee 348

Milwaukee Software Course Detroit 348

Gonzobanker

DECEMBER 20, 2019

There is an understanding that technology and fintech are going to cause radical change, but the how, how big and when are still very unclear. The company’s market capitalization, which after declining to less than $600 million in the 2009 recession, has now grown to almost $3 billion. GonzoBankers, 2019 was a year of extremes.

Idaho 148

Idaho Conference Data Marketing 148