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3 Fundamentals Every Digital Strategy (Still) Needs

Perficient

At the same time, digital has never before offered the ability to address customer needs to the extent possible today. But becoming digital is not just about adopting the latest technology. Issues that can make or break customer experience success. It takes empathy. A gap of 26% may not seem significant.

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Perficient’s Brian Flanagan Featured in 2021 SoDA Report

Perficient

In his article, Delivering at the Speed of the Customer , Brian shares his insights on developing technology-based experiences at the speed customers expect in a digital first world. Developing technology-based experiences requires a different approach. See the full report.

Report 496
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Who Owns Digital? Ugh, That’s the Problem for Bankers

Gonzobanker

The lack of clear ownership in driving digital transformation represents a huge roadblock for financial institutions fighting to stay relevant. Bank executives are coming to understand that in today’s world, the customer experience (CX) is the product, although not all have made a serious commitment to address newfound competition.

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End-to-end digitization – the key to outstanding customer experience?

NCR

For every financial services provider operating today, digital technologies and channels are a key part of the mission to deliver the highest possible standard of customer experience. More than half (53 percent) viewed technological disruption as an opportunity rather than a threat.

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More Than a Brand Steward: The Redefined Role of CMO

Perficient

Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. This is not a short-term trend either.

Branding 378
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Why Commerce Should be the Key to Your Digital Transformation

Perficient

When you understand the cost of conducting business with your channel, you have the opportunity to not only fund the investment of creating a portal but also align the necessary capabilities and technology that will support your efforts to reach your goals. Do we have the right technologies in place to support this vision?

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What Quibi’s Flameout Teaches Us about Behavior Change

Perficient

Anyone Quibi cared to have as a customer already owned a smartphone. Quibi also improved on the standard means of delivery, investing in a technology called Turntable to make mobile TV-watching easier. It’s unfair to fault Quibi’s leadership for failing to anticipate a global pandemic. Score one for Quibi.)

US 294