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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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What #Banking Trend Will Have the Greatest Impact on Your Bank?

Jeff For Banks

This was the question posed to Bank Profitability students as part of the Oregon Bankers' Association's Executive Development Program (EDP). These were up-and-coming bankers, the future leaders of our industry, identifying industry trends that will have the greatest impact on their bank, in no particular order.

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Can fintechs enhance your bank’s marketing campaign?

Independent Banker

Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. Fintechs know how to reach and work with the community.

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2021 GonzoBanker Awards

Gonzobanker

THE BANKER AWARDS. Lots of tech and operations to clean up, it appears, but no solid bank is better qualified than the team from Minneapolis. Lots of tech and operations to clean up, it appears, but no solid bank is better qualified than the team from Minneapolis. Doug Larson. Gonzo readers, 2021 was just plain schizophrenic.

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Banking's Top 5 Total Return to Shareholders: 2022 Edition

Jeff For Banks

As a reference, the best SIFI bank in five-year total return this year was JPMorgan Chase at 82nd overall. I chose five years because banks that focus on year over year returns tend to cut strategic investments come budget time, which hurts their market position, earnings power, and future relevance than those that make those investments.

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Bright Paths Students Demonstrate New Skills with Incredible Variety of Apps

Perficient

Perficient Bright Paths is a program designed to advance STEM education and career opportunities for underrepresented constituencies and communities. Users can learn from trial and error with the logs to reference in the future, as needed. Learn More About Perficient’s Bright Paths. Celeste Rowe’s Bright Paths Project: Grow Better.

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AML/CFT hot topics: What to expect in 2023

Abrigo

Recap and forecast The current state of AML/CFT regulations Terminology change Financial crime professionals have long referred to Bank Secrecy Act (BSA) compliance in conjunction with anti-money laundering efforts as “BSA/AML.” You might also like this upcoming webinar, "BSA officer’s mindset: A comprehensive look at your AML/CFT program."

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