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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. In its simplest form, it expands the reach of a community bank’s content.

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Jim Reber: Floating rate assets are back

Independent Banker

The financial press, economic commentators and social media sites have used a collection of terms this year that convey a certain image of market values for investment securities: “Plummet.” Community bankers have come to grips with the notion of their bond portfolios being, ahem, “submerged” in a number of ways. Underwater.”

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FICO Women Leaders: Sharing Our Insights and Success

FICO

I founded a FICO Women Leaders initiative that uses networking and the power of community to help women succeed as leaders in a highly complex technology firm. At our annual FICO World event, we host Women in Leadership seminars and forums. We discussed the importance of the coaching approach of “leadership starts with self”.

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How can bank boards respond to increased regulatory scrutiny?

Abrigo

While the larger banks are receiving the bulk of attention, boards at smaller, community banks are realizing that they’re not immune to this heightened attention. Lynn McKenzie and Edmund Green of KMPG recently contributed an article to Bank Director on how boards can challenge their banks’ management on risk. Audit committee?

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How community banks can help young homebuyers

Independent Banker

But there are ways community banks can help mortgage-seekers get on the property ladder. According to the 2022 Home Buyers and Sellers Generational Trends Report published by the NAR, there are some clear generational trends in the homebuying market. So how can community banks help? By Beth Mattson-Teig. Click to enlarge.

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Guest Post: Financial Markets and Economic Commentary by Dorothy Jaworski

Jeff For Banks

Financial Markets & Economic Update- Third Quarter, 2019 Summer is upon us and I cannot wait to get to the beach for vacation. Although business confidence fell from the uncertainty, stock markets were reaching new record highs on many of indices. By the way, we will be seeing him at a seminar during August! GDP was +3.1%

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Education: By Popular Demand

Independent Banker

The demand for professional development opportunities for community bankers has never been greater. Last year Community Banker University’s eight certification programs provided more than 4,000 community bankers with highly tailored training.