Independent Banker
FEBRUARY 28, 2023
Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.
Perficient
FEBRUARY 10, 2021
You need a sophisticated system that can take that buyer’s abandoned cart information and move it through a nurture program of marketing activities that are personalized to them. To create a nurturing campaign, your marketing automation plan cannot simply be sending emails. Marketo and Magento. Value of Connection.
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Perficient
MARCH 15, 2021
But … if you have the courage, you may also have a chance to change the hearts and minds of those zero-riskers by providing some new information. Let your leaders know how other health systems are gaining a competitive advantage and market-share by using PHI to be data-driven. As stated above, you may be out of luck.
Perficient
JULY 10, 2020
Three leading organizations – Salesforce , Perficient , and The Chartis Group – have come together to share bright spots within the healthcare community that can point the way to building the necessary capacity to adapt. We believe this new reality may be with us for the rest of 2020 and beyond.
Independent Banker
FEBRUARY 28, 2022
We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. The digital world has opened vastly broader avenues for community banks to attract new customers—especially if they partner with fintechs in their endeavors.
Gonzobanker
OCTOBER 13, 2020
With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. Engage Net Promoter and Client Feedback Channels.
Gonzobanker
JUNE 26, 2019
Idaho Central Credit Union and Delta Community Credit Union successfully deployed CRM in the contact center. The credit union also used marketing automation to collect data and develop journeys that deliver educational marketing materials both digitally and via direct mail campaigns.
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