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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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A community bank-fueled payments rail

Independent Banker

A secure, open-loop, cost-saving, customer-accessible, multiplatform P2P payments network might sound too good to be true, but community bank consortium Alloy Labs Alliance hopes to achieve just that with the CHUCK payment rail. Julieann Thurlow, CEO of $730 million-asset Reading Cooperative Bank in Reading, Mass.,

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Community Banks Debut FinTech Alliance

PYMNTS

Alloy’s Julieann Thurlow, CEO of Reading Cooperative Bank, said, “Community banks play a special role in the lives of our customers, but we don’t have the same IT and innovation budgets as the big banks to capitalize on that relationship.” Guidelines From The UK.

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Build your community bank’s brand with swag

Independent Banker

Tioga State Bank aims for a pragmatic approach to its swag. Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new, mindful approach to company gifting that imparts value and purpose while bolstering bottom lines.

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Who were ICBA’s Top Lenders of 2022?

Independent Banker

The Peoples Bank helped the Jones family of Legacy Dairy in Hiseville, Ky., From left, Ally Jones; bank chairman, president and CEO Terry L. Last year, community bank loan producers were faced with both record-low interest rates and a glut of deposits. Iowa State Bank. American Bank, National Association.

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Google Pay Adds 29 US Banks To Mobile Payment Service

PYMNTS

Community Bank of the Bay. Community First Credit Union (OH). Evans Bank. Federated Bank. First Bank of Boaz. First National Bank of Milaca. Grand Savings Bank. Greater Cleveland Community Credit Union. Greenleaf Wayside Bank. Hometown Community Banks. Success Bank.

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The community bank’s complete guide to building trust

Independent Banker

Building trust in your institution has a lot to do with technology, from implementing strong data security practices to humanizing your online customer interactions. But for most community banks, building a trustworthy brand isn’t a conscious effort. billion-asset community bank. Build your community.

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