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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

He also focused on improving the customer experience, raising the company’s net promoter score, which measures brand affinity, to three times higher than the manufacturing industry average. Jon focuses on finding ways to surprise and delight Truman’s customers. Kim Williams-Czopek is a Director of Digital Strategy at Perficient.

Branding 441
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Take Advantage of FSI Data to Illuminate Customer Relationships

Perficient

Our financial services team recently spoke with the great Jim Marous, the co-publisher of The Financial Brand and the publisher of the Digital Banking Report. We were prepping for our webinar, “ Digital Strategy Lessons Financial Institutions Can Learn From Top Brands in Other Industries ,” which we’re co-hosting with him on December 8th.

Data 294
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Perficient’s Brian Flanagan Featured in 2021 SoDA Report

Perficient

SoDA is an extremely selective association of respected digital agency leaders and technology disruptors. The SoDA Report is its regular publication that brings together research, thought leadership and case studies from some of the world’s leading digital agencies and technology innovators. See the full report.

Report 496
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Decision Platform Know-How Makes Winning Customers Personal

FICO

New IDC research predicts that within the next two years around 30% of global Tier-1 banks will rely on relevant and responsible personalization as a key differentiator to retaining loyal customers. It's a question continually posed in The 11 Commandments of Digital Banking. How FICO Can Help You Develop a Winning Digital Strategy.