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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In 2016, Jon joined fan and light maker Big Ass Fans as its first chief operating officer. He also focused on improving the customer experience, raising the company’s net promoter score, which measures brand affinity, to three times higher than the manufacturing industry average. The Future Is Digital.

Branding 441
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Decision Platform Know-How Makes Winning Customers Personal

FICO

In fact, as early as next year, it’s predicted at least one in four (25%) will be reliant on applied intelligence, in the shape of AI sentiment analysis, to improve customer experience via decision platforms. Digital decision platforms have been driving a diverse mix of innovations. It's now expected to deliver a further €8.5