PYMNTS

MAY 10, 2017

When it comes to growing a business, social media matters. Leveraged to a business’ advantage, social media can be a key to success in consumer adoption, conversion and retention. The online mom community represents a highly engaged and active base of consumers. Spearmint LOVE began simply enough.

social media 101

social media Branding Case Study Community 101

PYMNTS

JUNE 25, 2020

“TikTok For Business solutions are designed to give brands and marketers the tools to be creative storytellers and meaningfully engage with the TikTok community,” wrote Katie Puris , TikTok’s managing director for global business marketing, in a press release. A smaller number, 15 percent, are 35 and older.

Marketing 207

Marketing social media Video Case Study 207

PYMNTS

SEPTEMBER 12, 2017

It surpasses third-party references and case studies, the research found. Millennials also weigh suppliers’ company community involvement as the thing that matters most when choosing to work with a vendor, followed by company values and website and marketing materials.

Millennials 123

Millennials social media Case Study Survey 123

Chris Skinner

JULY 20, 2017

Kumsal has been building a community of small sized enterprises and providing them with tools to help them manage, promote and grow their businesses via the cloud. Digital services include everything from contact management to social media integration and publishing to sales tracking and reporting.

social media 292

social media ATM Innovation Digital Banking 292

South State Correspondent

SEPTEMBER 20, 2022

Many sessions discussed the importance of setting clear goals for any marketing effort, such as the talk by Jessica Reese (graphical notes below), the Social Media Manager for Arvest Bank (AR, $27B). The annual ABA Bank Marketing Conference was a fantastic showcase of insights, case studies, and networking opportunities.

Conference 195

Conference Marketing social media Data 195

South State Correspondent

MARCH 23, 2022

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Xpeers are customer support help reachable by phone, chat, social media, or email. They searched social media for customers who had significant events such as an engagement and then sent them a gift.

Branding 221

Branding social media Strategy Data 221

Social Assurance

MARCH 1, 2021

Reviews, listings, social media accounts, and website information constitute the bulk of your online experience. Reviews are left on social media comments, questions, and review sites. This online communication carries with it new expectations; namely time and efficiency. Be Open to Change.

Branding 15

Branding social media Online Case Study 15