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Millennial Corporate Buyers Get Personal With Suppliers

PYMNTS

Millennials are making up an increasingly large portion of corporate buying teams, and it’s shaping the way buyers interact with their suppliers, finds the latest research from SnapApp and Heinz Marketing. It surpasses third-party references and case studies, the research found.

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5 Lessons We Learned Using AI for Bank Email Marketing

South State Correspondent

If you sit around your bank talking about winning more millennials or Gen-Zers, you are not only wasting your time, but much of your efforts are likely counterproductive. Assume all Gen-Zs are technologically proficient or active on social media, and you have already missed your message to about 49% of your audience.

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