The Financial Brand

OCTOBER 18, 2023

This article Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study appeared first on The Financial Brand. As deposit pressure mounts industrywide, a study of banks with under $2 billion of assets makes a case that bigger marketing budgets can help.

Community Bank 37

Community Bank Study Community Marketing 37

PYMNTS

FEBRUARY 3, 2020

The ripple effect is there — if that capital weren’t locked up it could be deployed in growing businesses. We’ve defined trade credit as the value of the accounts receivable that has been invoiced and for which companies are awaiting payment. But here Goldman faces a challenge, even as Amazon may give it a bit of runway into SMB lending.

Lending 146

Lending Apple Study Online 146

Accenture

MAY 22, 2019

Tim brings a unique perspective to treasury management services, having worked in industry, for solution providers and in consulting, helping commercial banks meet changing client expectations with new product and market strategies. In fact, a recent Accenture study examined digital-focused banks versus the rest. The road ahead.

Payments 150

Payments Customer Experience Survey Capital 150

South State Correspondent

SEPTEMBER 20, 2022

That is, for banks that don’t spend money on marketing to differentiate themselves and don’t create unique products that create a fanatical customer base, their market capitalization will suffer over time, and they will “pay” more. He made an interesting point – “boring companies pay a premium.”

Conference 195

Conference Marketing social media Data 195

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

CB Insights

DECEMBER 14, 2017

The Honest Company’s content marketing strategy that drives 151,000 visits from pre-qualified customers. Most of the D2C companies that we studied focus on selling only a handful of different products, and many started out with just one. Los Angeles : The arts capital of the world. The long-tail playbook has won.

Video 78

Video Branding Company Strategy 78