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App Could Keep Fridges Full, CPG Brands Informed

PYMNTS

The app has the potential to fit into the emerging trend of smart kitchens, particularly as manufacturers of household appliances — such as Samsung — seek to integrate smart technology into their products. It plans to hire 12 to 14 people across technical and marketing domains. We got 100,000 in one year,” Krishna said. “I

Branding 121
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NEW REPORT: Retailers Face An Augmented Reality Check

PYMNTS

Before jumping head first onto the AR bandwagon, though, retailers need to ask themselves: How do AR features like these build up the brand names of the retailers that use them? Do they add value or are they frivolous marketing ploys? As we will demonstrate, the answer depends on the use case.

Retail 173
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NEW REPORT: How AI And AR Give Makeup A Makeover

PYMNTS

The two collaborated on a payments solution designed to enable MegaFon subscribers to make purchases or pay bills via their smartphone using Apple Pay or Samsung Pay and a linked virtual Mastercard. And speaking of Samsung Pay , the electronics giant recently rolled out a rewards and cash back program for users of its mobile payment service.

Report 103
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Building a Discipline to Drive Digital Banking Strategy

Gonzobanker

Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. These metrics monitor activity across a bank’s website; marketing automation, digital account and loan origination platforms; and digital banking platforms. Appoint Digital Ambassadors.

Strategy 158
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In Praise Of The Selfie And The Commerce It Drives

PYMNTS

The marketing effort also included a “custom hashtag” for selfies and a joint effort involving Kirby Jenner, a model who is also an Instagram influencer, to teach people how to take “hotter, juicer” selfies, the report said. Brands are turning narcissism into cold hard cash.

National 130
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Samsung Pay: Getting Past Contextual Commerce Friction

PYMNTS

With the rapid proliferation of shoppable social media channels – as well as the explosion of wearables, smart speakers and other connected devices, along with advances in voice-activated AI – for a growing cohort of consumers, contextual is just how they do commerce.

Samsung 116
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This Week’s Reads: Credit Unions, Digital Account Opening, Mobile Payments

Banking 2020

Articles via The Financial Brand, Credit Union Times, Finextra and Mobile Payments Today. Six strategies to attract young members: With the average age of credit union members being consumers in their mid-to-late 40s, credit unions are missing a major market –millennials.

Mobile 40