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Google, DTC Retailers Form Advocacy Group

PYMNTS

So far outside of the initial meetings (there was a second one June 26) the group’s activity has been limited to a white paper that summarizes some of the key concerns of the executive members. The most compelling issues concern data collection and usage, admitting that brands lack a comprehensive understanding of consumer behavior.

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5 (More) Ways FinTechs Can Benefit from Hosting a Podcast

William Mills

SEO should always be kept in mind when adding to your content marketing strategy. You’ll also likely have the opportunity to be a guest on other FinTech podcasts, which can help introduce your brand to new audiences that are interested in FinTech. Brand Awareness Generation. SEO Benefits. Easily Target Your Niche.

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2016 State of Content Marketing in Fintech

William Mills

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Had we misgauged the importance of content marketing? 2015 was a content marketing tsunami.

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PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

While the inclusion of and need for technology is growing in order for us to do our jobs more effectively, we cannot fail to recognize that it’s also growing our contributions to these organizations – a reflection of their reliance on marketing communications as a real difference maker. Marketing technology goes beyond an operational element.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

Download our latest white paper that discusses what it really takes to develop a successful Fintech startup. Showing using a brand new device on a brand new connection. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

What’s the market strategy? Branded version is available. ^KT. As a co-branding solution, it would work very well. Download our latest white paper that discusses what it really takes to develop a successful Fintech startup. Showing using a brand new device on a brand new connection.

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FinovateSpring 2016 Live Blog – Day 1

William Mills

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.