In Retail, Are Rewards Their Own Reward?
PYMNTS
JANUARY 3, 2017
Retail is a dog-eat-dog world, operating at times on the thinnest of margins. Rewards can help lure customers to a brand and keep them there. I think merchants and issuers alike see the value of rewards in creating a storyline for customers, enhancing the relationship with the brand and driving stronger loyalty,” he added.
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