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Burger King, Steak-umm And Next-Level Social Media Marketing

PYMNTS

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. In their defense.

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Luxury Fashion Brands Outspend Smaller Rivals On Social Media

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Luxury fashion brands like Christian Dior, Louis Vuitton and Gucci are upping their social media game, especially on Instagram, and pouring real money into efforts to court young shoppers, according to a report by Reuters. With cash to spend, luxury brands are flying ahead of the competition.

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Transformations In Social Media Commerce And Restaurant Technology 

PYMNTS

Social media platforms are aiming to harness their contextual commerce potential. And in restaurant innovation, Domino ’s has become a leader in mobile and digital technology as it blazes its own path in the quick-service restaurant (QSR) world. 2019: The year Instagram rolled out in-app checkout for brands.

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Why Health And Beauty Retailers Are Driving Digital Innovation

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Amid great technological change, health and beauty retailers are developing strategies to drive innovation. In some cases, retailers are using social media tools such as Instagram to post promotions and product tutorials — or interact openly with consumers about their offerings. About the same share — or 60.9

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Social Commerce And Livestreaming Attract Big Brands In Southeast Asia

PYMNTS

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Social commerce is growing rapidly, and every day social media companies are adding new capabilities to support this growth.

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Retail Pulse: Kohl’s To Curate Brands With Facebook; Domino’s Rolls Out eBike Tie-Up

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Brick-and-mortar retailers are teaming up with social media platforms to curate labels for their stores and their websites. Kohl’s , for instance, will bring emerging brands to over 50 physical retail locations and online starting in the fall through Curated By Kohl’s. In Other Brick-and-Mortar News.

Branding 101
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Music Crafts New Melodies For Retail Innovation

PYMNTS

But no matter the case, music is a big part of the retail world, and is helping to create new harmonies of innovation and disruption. The NBA exec said the tracks will also be on the organization’s website, on its app and featured on social media game highlights. Others don’t. New Partnerships and Services.

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