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How Banks Are Marketing to Different Demographics Online

NCR

Historically, the financial services sector has been reluctant to embrace digital marketing – or expand into new online domestic and global markets. Compared to traditional ad channels, industry marketing professionals overwhelmingly believe digital marketing is a more efficient and ROI-centric approach.

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How Banks Are Marketing to Different Demographics Online

NCR

Historically, the financial services sector has been reluctant to embrace digital marketing—or expand into new online domestic and global markets. Compared to traditional ad channels, industry marketing professionals overwhelmingly believe digital marketing is a more efficient and ROI-centric approach.

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At home with HOA banking

Independent Banker

Looking for an avenue to increase its deposit base, Academy Bank tapped into a market it hadn’t explored before: homeowners associations. Academy Bank entered this new market by creating HOA-specific products on both the loan and deposit sides, and then began marketing its services. Photo by Jason Tracy. By William Atkinson.

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Bankers: Please End This Practice. Or It Will End You.

Jeff For Banks

Chapter 10: The Hot Rate Stalemate, where I wrote "paying 1/3 the market rate on a customer's savings, and then bragging about it in your investor presentations, can't be a way to strengthen relationships and increase the amount of business you do with them." Say you have $500 million in a money market product. 01% on my money market.

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Walden Mutual aims to serve New England’s food community

Independent Banker

includes (from left): Christina Johantgen (head of marketing and creative), Joe York (head of product), Kelsey Cahill (summer associate), Jackie Charron (chief operating officer and executive vice president), Debbie Morin (chief financial officer), and CEO Charley Cummings. Building a bank brand with impact.

Community 170
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Top U.S. Online Digital Bank Savings & Treasury Accounts for Small Business (SMB)

Fintech Labs Insights

Are we about to see a rush of fintech startups serving the interest-sensitive small business market? But what we will see is the challenger banks dusting off their sweep features and emphasizing them in their marketing and branding. Online Digital Banks for Small Businesses (SMB) April 2023 The post Top U.S.

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Why Payments Diversity Matters As Firms Go Global

PYMNTS

market as an example of the co-existence and collision of cash and digital payments. FDIC) estimated that 6.5 Many rapidly expanding eCommerce companies want to serve as many international markets as possible, while offering a frictionless payment experience, no matter how customers wish to pay. Payments, on a Global Stage.

Payments 189