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Strava’s Journey From Fitness App To Fitness Ecosystem

PYMNTS

In some ways, Strava is a very much like any social media platform, albeit with a slightly narrower focus than most. It is getting very serious about the larger social media play and the ecosystem it hopes to build around it. Quarles is new to his job, having come on board last spring, but he is not new to social media.

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Fleet Feet: Running Shoe Retailer Sprints With Technology

PYMNTS

Americans are exercising through the pandemic. Despite its 37 -state footprint, Werder noted that Fleet Feet thinks of itself as both a national brand and a community retailer. Beyond email, we also have a strong presence and following on social media, with both national and local pages on all the major platforms.”.

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2019 Digital Growth Mid-year Strategic Review

Digital Growth Institute

Take Action: Look Back to Look Ahead (Strategic Thinking Exercise). When it comes to future digital growth, some financial brand marketing and leadership teams see the future as bright while many others are not exactly sure what to expect next on their Digital Growth Journey. Table of Contents. Bridging the Past, Present, and Future.

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The Current Banking Crisis – 10 Not So Apparent Lessons

South State Correspondent

9) Brand Matters: SVB had one of the best brands in banking. Unfortunately, in this case, the brand couldn’t overcome the sizable liquidity risk on the balance sheet. However, we note that had the banking crisis been less severe, this bank’s brand would have helped extend the duration of its liabilities.

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The Wellness Economy: The Buzzy Trend Reshaping Everything From Personal Care To Real Estate

CB Insights

CPG corporates like PepsiCo, Coca Cola, Kellogg’s, and Campbell, for example, have invested in and acquired a number of brands focused on healthy snacking , while personal care incumbents like P&G and Unilever have backed natural and organic beauty brands. As consumer demand rises, businesses are buying into the trend.

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Growth Loops – The New Way To Grow Bank Product Sales

South State Correspondent

Here is a fun exercise – Ask a bank product team, “How do you grow customers?” As mentioned above, it takes focus away from creating a brand and a value proposition in a product. Since funnels only operate in one direction, it is common for banks to assign different parties to different parts of the funnel.

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10 Data-Driven Ideas To Increase Branch Engagement

South State Correspondent

The operative question is: given online and mobile banking, what is the new role of the branch? At an average of $1 million per year to operate, the branch is the most expensive per unit channel in banking, given that a good branch serves 2,000 to 3,000 customers. Branching is expensive – banks need to use the asset wisely.

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