Remove Branding Remove Digital Banking Remove Technology Remove UX
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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. And those consumers desire digital experiences that are personalized and meaningful.

Marketing 294
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Digital-First Banking Strategies Will Fail If You Don’t Prioritize UX

The Financial Brand

With new technologies, you must minimize consumer confusion by designing systems around those who are the least tech-savvy. The post Digital-First Banking Strategies Will Fail If You Don’t Prioritize UX appeared first on The Financial Brand.

UX 30
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The Qualities of a Digital Banking Champion

The Financial Brand

In uncertain times, the commitment to being a digital banking champion is more important than ever, providing financial growth and resilience. The post The Qualities of a Digital Banking Champion appeared first on The Financial Brand.

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Why Legacy Banks Have Mobile App Advantages

PYMNTS

A consumer’s sense of security and trust can be a funny, even unpredictable thing, especially when it comes to payments, banking and commerce. Maybe it’s the reputation of a brand that lowers the mental resistance to inputting payment and personal details on a mobile device to complete a transaction. Good UX vs. Security.

Mobile 184
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The BaaS Gold Rush is On

Gonzobanker

In this emerging landscape, financial institutions, often community banks, frequently “rent” their charter to financial technology firms (fintechs) that serve a specific consumer group as a means to grow non-interest income. Fintechs in need of charters are prompting new banks to enter BaaS seeking a “white whale.”

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The Great Filter for Digital Challengers

Celent Banking

It seems like almost weekly I’m hearing something about a new challenger or digital-only bank brand. Technology. What old technology lacks in flexibility it makes up for in stability. Technology has been built around establishing reliability. It reminds me of The Fermi Paradox.

UX 125
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Consumers Demanding Enhanced Features From Mobile Banking Apps

The Financial Brand

Shifting consumer habits and the emergence of new technologies has put pressure on financial institutions to improve mobile banking experiences. The post Consumers Demanding Enhanced Features From Mobile Banking Apps appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Mobile 43