Branding Digital Banking Exercises Fintech 
PYMNTS
APRIL 21, 2016
As the world goes increasingly digital, banks are struggling to decide how they should package their digital service offerings. Should they fold digital banking services into their existing traditional brick-and-mortar accounts, or spin them off into stand-alone, digital-only entities? Why spin out?
Gonzobanker
MARCH 28, 2024
Banks and credit unions are maturing their internal digital support capabilities. While very few are developing digital applications from the ground up, efforts are being made to better configure, customize and integrate digital platforms more at fintech speed. Choosing a new partner is no small feat.
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PYMNTS
MARCH 28, 2019
percent of consumers indicated that trust in their FIs was the key reason they chose a particular CU as a banking partner. To meet their own ROI goals and deliver on members’ preferences, CUs are turning to FinTech firms as partners in innovation. As they pursue their innovation goals, many CUs are working with FinTech firms.
Gonzobanker
FEBRUARY 29, 2024
There are banks with a few billion in assets running with better efficiency ratios than banks with $50 billion in assets. So, while growth and scale are helpful, bank leaders need to dive deeper into the key areas that will drive a new frontier of smarter efficiency. So, let’s do a quick thought experiment, Gonzobankers.
Gonzobanker
SEPTEMBER 21, 2018
And as FIs’ budgets move from mostly feel good brand stuff to driving demand, it’s hot. The Marketo system has also quickly run the table in fintech firms and bank tech vendors. Hubspot has also appealed to some banks with a lower cost and leaner toolkit to learn. But how hot? Marketo ’s $1.8
PYMNTS
APRIL 22, 2016
The challenge for the bank will be remaining competitive when the interest rate is ultimately dialed back and the offering itself – namely its features and user experience — need to steer the ship. It’s a bit of an unprecedented step – I don’t really know many banks that have a waitlist for their bank account.”.
Alex Jimenez
FEBRUARY 1, 2019
People’s attitudes towards brands, product, services, and experiences should be one of the data points considered by an organization, particularly in their design efforts. If a consultant or researcher doesn’t share this information or cannot defend their analysis, companies should exercise caution in their approach to the information.
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